Last night I was told that to best market your product, the use of “your” should trump the use of “the” or “our.” Your phone will fit in this case perfectly. Your case is chrome plated and waterproof.
Your new apartment features woodblock countertops from the redwoods and your guilt is minimized by your Prius buy back program that gives money to preservation funds.
Your oxblood boots warm your toes and fire your sloppy coworkers so that you can have a better life in your one bedroom apartment with your alternative boyfriend.
Your alternative boyfriend, henceforth known as “ALT BOYF,” does not exist. You must become your ALT BOYF. Our must become your. Abandon all else.
Without M-E, I could not spell my name.